VCS: Making Greenwashing Easier

Everyone loves carbon offsetting, don’t they? The environmental campaigner trying to green their lifestyle; the holiday maker cancelling out their flight emissions; the large corporation pretending that it is dramatically cutting its emissions…offset and the atmosphere is your oyster — everyone’s happy!

I’m kidding, of course.

Carbon offsetting is, well I don’t need to tell you what happens if you have a storage problem in your house and you build a big shed — it fills with crap, doesn’t it? If you’re producing thousands of tonnes of carbon dioxide the metaphorical “shed” is a mixture of all the nice projects you’re sponsoring to build wind turbines, plant trees, send energy saving lightbulbs to the poor people and maybe throw a few tonnes of carbon dioxide underground for good measure. But it can’t happen properly unless you have some standards, and a nice catchy name, and a serious logo…as long as you are still running the show.

The Voluntary Carbon Standard is big industry’s answer to the age-old problem of keeping the economy growing by shifting the problem elsewhere. Short of bagging up all the CO2 thrown out by manufacturers, energy producers, deforesters, miners and countless other greenhouse gas producing activities, the VCS has allowed corporations to throw a massive cloak over their activities, all garnished with some lovely official ribbon:

“The Voluntary Carbon Standard Program (VCS Program) includes the standard (VCS 2007) and the Program Guidelines 2007. VCS Version 1 (v1) was released on 28 March 2006. VCS Version 2 (v2) was released on 16 October 2006 as a consultation document and did not replace VCS v1 as the applicable standard for project developers and validators and verifiers. The VCS v2 consultation document has been withdrawn. This is the VCS 2007 that replaces VCS v1 as the applicable standard. Additional guidance related to the VCS 2007 is included in the Program Guidelines 2007.”

That little snippet from http://www.v-c-s.org/docs/VCS%202007.pdf all sounds very formal and above board, and that’s because the companies involved in creating the documents do this kind of thing all the time in audits, accounts, projects and so on. As long as they stick to standards, no one can accuse them of trying to pull the wool over anyone’s eyes.

But that sort of misses the point entirely. VCS is about offsets, not reducing emissions.

VCS was set up by The Climate Group (I mentioned their work here) and another “Astroturf” known as the World Business Council for Sustainable Development, which I will attack fervently in a future post, along with IETA, who basically provide the tools so that businesses can trade carbon (i.e. spend their way out of guilt).

It gets even more sinister when you look at the people who put the standards together:

The VCS Steering Committee volunteered long weeks of their company and personal time over a two year period to develop the VCS. The following people participated on the Committee:

* Jan-Willem Bode, Ecofys
* Derik Broekhoff, World Resources Institute
* Mike Burnett, Climate Trust
* Robert Dornau, SGS
* Steve Drummond, CantorCO2e
* Mitchell Feierstein, Cheyne Capital
* Yoshito Izumi (Observer), Taiheiyo Cement
* Mark Kenber, The Climate Group (co-chair)
* Adam Kirkman, WBCSD
* Andrei Marcu, International Emissions Trading Association (co-chair)
* Erin Meezan, Interface
* Ken Newcombe, Goldman Sachs
* Mark Proegler, BP
* Robert Routliffe, Invista
* Richard Samans, World Economic Forum
* Marc Stuart, Ecosecurities
* Einar Telnes, DNV
* Bill Townsend, Blue Source
* Diane Wittenberg, Californian Climate Action Registry

Just to the take the first 5 in the list (it’s in alphabetical order, and there’s no way of telling how much each person contributed):


Ecofys

Business sector energy advisors

World Resources Institute

Think tank that promotes economic growth as a “solution” to climate change

Climate Trust

Large scale offsets seller

SGS

Business certification consultancy

CantorCO2e

Emissions trading platform provider


Can you see a pattern emerging here. Try looking at the others in the list, too: it’s all about business as usual, and we’re not fooled.

For more information on the folly of offsets, go to http://www.monbiot.com/archives/2006/10/19/selling-indulgences/


[From The Unsuitablog]

4 thoughts on “VCS: Making Greenwashing Easier”

  1. You make a fair point, but what should companies do AFTER they have reduced their carbon footprint as much as possible or they can afford in the economic cycle…should do they stop there or can offsetting have a role to play then?

    My view is that offsetting is here to stay and whilst it is not perfect, it is the only show in town at present ( after you have reduced of course). In this context the VCS at least sets an international standard so those that go about it have a protocol to follow. It should also weed out the carbon cowboys.

    The first step must always be to REDUCE and then shouldn’t every business think about what else it can be doing – surely offsetting should be considered as one of those things.

  2. I share your line of thinking. While I also recognize GB’s point, I believe that with limited resources companies should focus efforts on other areas of sustainability including energy & water efficiency, toxicity reduction, green building, and paper & printing among others. Credible certifications provide the means to achieve objectives.

    For substantive efforts that make an impact on employee culture and public perception, turn attention to social responsibility in the realms of giving, volunteerism, and ethical procurement.

  3. Before slamming voluntary offsetting out of hand,
    I wonder whether KeithF has read the IPCC Fourth Assessment Report: Climate Change 2007? (Bear in mind here that IPCC was awarded the Nobel Peace Prize 2007 for its efforts to “build up and disseminate greater knowledge about man-made climate change, and to lay the foundations for the measures that are needed to counteract such change.”). But, maybe they just pulled the wool over our eyes???!!
    The IPCC report makes it clear that the regulated response towards mitigation (UNFCCC) will not be enough – so we really need to welcome initiatives to offset carbon emissions, especially those that are based on robust third party audited standards, by which you can actually verify if those emissions reductions (or removal enhancements) actually took place.
    I think it’s also important to point out the error in the first comment that VCS grants VCUs (the carbon credits of VCS) “for GHG emission reductions or removal enhancements that have not yet occurred and been verified”. It most certainly DOES NOT! (What would you say about greenhouse gas programs which grant carbon credits before the emission reductions and/or removal enhancements take place?)

    That brings us to another part of the posting – why should we bother to have standards? To me, this seems pretty obvious J. The VCS has probably done more than anything else to put the so-called ‘carbon cowboys’ out of business!

    Moving on to the comment about the people and companies referred to – I must confess that I just don’t get it! Surely, in any field, it is essential that a standard is written by people who SPECIALISE in the subject, people who can come up with an understandable and credible International standard.

    Developing a global standard must involve an enormous amount of expert thought – and work. And let’s face it, you would have to be very naïve to believe that a credible and reputable organisation such as ISO (International Organisation for Standardization) would let a worthless standard through its rigorous accreditation process. Get real!

    Another bit that surprised me was the statement that “VCS is about offsets, not reducing emissions” so I did a bit more research. Whereas offset is a breakeven situation (the amount of emissions produced is the same as the amount removed), reduction of emissions goes further than that situation (you actually remove more than you produce). Actually, according to ‘VCS 2007’, “emission reductions or removal enhancements” are quantified as “the difference between the GHG emissions and/or removals from GHG sources, sinks and reservoirs relevant for the project and those relevant for the baseline scenario”, being the baseline scenario what would the project be without new and improved low carbon technologies/methodologies? VCS goes even further. VCS projects MUST “establish and apply criteria, procedures and/or methodologies to assess the risk of a reversal of a GHG emission reduction or removal enhancement (i.e. permanence of GHG emission reduction or removal enhancement)”.

    In an ideal world, we could make an enormous difference to climate change fairly quickly. Aeroplanes would stop flying anywhere, all cars and trucks would be taken off the road, no new manufacturing businesses would start-up and existing ones would have to radically reduce their operating hours. Sadly, of course, the ideal world is completely fictitious. Even regulators are dragging their feet. These things won’t happen – in my lifetime at least – so we urgently need global voluntary initiatives like the VCS to help to lessen the damage we’re causing as soon as possible. There are plenty of opinions around but not enough folk channelling efforts into real world solutions like the VCS.

  4. Steve

    Al Gore was a co-winner of the Nobel Peace prize, and look at the flabby non-solutions he’s proposing. Yes, I have read the IPCC AR4, and some of the conclusions are conservative to say the least – of course they will never propose anything that threatens the status quo, after all the IPCC represents the nation states of the world, who in turn represent the corporations of the world.

    In an “ideal world” there would be no industrial civilization, greenhouse gas levels would be around 280ppm CO2e and the great natural habitats would remain pristine. Your definition of ideal seems to imply that industrtial civilization is part of it – who’s ideal is that? Certainly not one in which humanity has a future.

    In a *better* world, all nations and companies would reduce their emissions as far as possible, including cutting into profits because – as we all know – profit is just another word for resource use excess. Only after draconian measures had been taken would offsetting be considered.

    As the article quite clearly says, offsetting is just an excuse for inaction. In the absence of offsetting, something would actually have to change.

    Keith

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