1) You *cannot* bring everyone over to an ecological sustainable way of life at once, which is what Greenpeace are attempting to do – they spend huge amounts of time and energy (and money) trying to appeal to the masses, and at the same time shit on their own volunteers (of which I used to be one) who are, and are close to, the very people who *will* change radically given a bit of encouragement. Learn about Diffusion of Innovations – populations change in phases; Greenpeace have ignored the first phase and tried to achieve the socially impossible by leapfrogging those people who are already receptive.

2) Small shifts are fine if they are in the context of rapid overall change towards and radical shift in behaviour. Greenpeace and virtually every other environmental NGO spend a disproportionate amount of effort (in fact all their effort in most cases) encouraging trivial changes: different lightbulbs, recycling, driving “ecologically”, flying “less” – all a pitiful drop in the ocean compared to the big picture. I recommend you read http://www.blog.thesietch.orghttp://www.blog.thesietch.org/2008/10/26/sweating-the-big-stuff-get-your-priorities-right/

You seem to be stuck in a mindset that denies the seriousness of the global situation – the NGOs have got it wrong. Just because they set the agenda doesn’t mean they are right.

Of course, “on board” is a fairly ambiguous term, but any shift towards ecological understanding, however small, is better than no shift.